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Image headerPromozione Integrata

Promozione Integrata

In detail
26 October 2016
Launch of the ‘First Week of Italian Cuisine in the World’

Promoting Italy’s culinary tradition abroad as one of the most distinctive features of Brand Italy. This is the aim of the ‘First Week of Italian Cuisine in the World’ initiative which will be presented this morning at Villa Madama. The event intends to provide continuity to the themes successfully developed by Expo Milano 2015 and […]

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Interviews
26 October 2016
Paolo Gentiloni and Maurizio Martina: “A Week in which to promote Made in Italy cuisine” (Il Sole 24 Ore)

A legacy from Expo Milano 2015 that the Government is bringing forward is the «Food Act» project, which includes the protocol of understanding signed last March to promote Italian high-quality cuisine abroad. Thanks to this, we have created for the first time a team that puts together institutions, companies, chambers of commerce, the world of […]

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In detail
24 October 2016
China – Fashion speaks Italian to celebrate Italian Language Week

“Fashion speaks Italian” and is inspired by art: this is the theme of the fashion show the students from Beijing’s Fashion School, hosted by the Italian Culture Institute, have organised within the framework of the events for the Italian Culture and Language Week in China. The work of over 30 designers-to-be, led by Professor Yanh […]

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In detail
19 October 2016
Italy-India: scientific and technological cooperation relaunched

On 19 October 2016, the Farnesina hosted a meeting of the Indo-Italian Joint Committee established under the Scientific and Technological Cooperation Agreement signed between Italy and India in New Delhi on 28 November 2003. The Indian delegation was led by Ashutosh Sharma, Secretary to the Government of India, Department of Science and Technology, while the […]

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In detail
19 October 2016
China – Chengdu kicks off​ Umbria Jazz

Chengdu, China’s south-eastern metropolis with the country’s highest growth rate and a population of 16 million people, will be playing host to the Umbria Jazz Festival until October 23. The festival, organized in partnership with the Fondazione Umbria Jazz, the Italian Embassy in Beijing, the Italian Consulate General in Chongqing, the Umbria Region and the […]

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In detail
18 October 2016
Italian, living language

“A language is the carrier of identity values, the expression of the culture of a people,” said the President of the Italian Republic, Sergio Mattarella, when closing the Joint Action for the Italian Language, an event hosted in the Salone dei  Cinquecento in Palazzo Vecchio, Florence. The central theme of the event, organised by the […]

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In detail
18 October 2016
Canada – Montreal, Conference “Language and creativity: costumes, fashion and design”

Designer Alessandro Guerriero will talk about Italian as the “language of creativity” in a conference organised by the Italian Cultural Institute at the University of Quebec. He will illustrate how language grows out of the vivacity of the multifarious, of everyday life, when every element grows out of contrasting and reciprocal ties or through transformation. […]

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In detail
18 October 2016
United States – Chicago, Dressing the Past: Outfits, Dreams and Memories of a 20th Century Italian Writer

The Italian Cultural Institute in Chicago focused on the original connection between fashion and literature in presenting the book Album di vestiti (“Dress Album”), written by Paola Masino at the end of the ‘50s and remained unpublished until 2015. The editor, Marinella Mascia Galateria, from the University of Rome “La Sapienza”, will illustrate the memories […]

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In detail
18 October 2016
Conference on “Italian and Creativity: brands and lifestyles, fashion and design”

The Italian Cultural Institute (IIC) in Zurich will present at the Geneva University a lecture by Prof. Lorenzo Coveri, from the University of Genoa, and Ms Federica Fiori, fashion expert and journalist. They will especially focus on the book  entitled “L’Italiano e la creatività: marchi e costumi, moda e design“  (“Italian and Creativity: brands and […]

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In detail
17 October 2016
Azerbaijan – The Italian Festival to promote Made in Italy products

The Italian Embassy in Baku, in partnership with the local office of ICE Agency, the Italy- Azerbaijan Association and local partners, will present the Italian Festival of Fashion and Design as one of the events to celebrate the Week of Italian Language in the World. A fashion and jewellery show, an art exhibition, a display […]

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In detail
17 October 2016
Peru – CREATIVITALIA design show at the Italian Cultural Institute

By its very nature, design is the meeting point between Italy’s world of art and industry, which found in creativity the very peak of their expression, as is proven by the recent exhibition held at the 21st Triennale di Milano, the global icon of design. The Italian Cultural Institute in Lima, in celebrating the 16th […]

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