Italy’s 6000-year-old wine production tradition is celebrated through the success stories of the best Italian winemakers. This is the focus of the Week of Italian Cuisine in Beijing, where the Italian Embassy organised several initiatives to celebrate our Country’s ‘organic farming’ culture and the extraordinary capacity of Italian wine producers to combine tradition and innovation.
Indeed, China has become Italy’s largest red wine market (accounting for 17.4 million hectolitres a year compared to 12.5 million in the USA) and red wine sales have more than trebled during the last ten years. In particular, Italian exports have considerably grown and recorded a 29% rise last year to a historic high of 130 million euros in trade volumes.
Therefore, the Week of Italian Cuisine in the World organised wine tasting events and thematic evenings but also Italian musical events featuring Chinese musicians and ‘blind tasting’ contests. In particular, the “Three Wine Glasses” event that is annually organised by the Gambero Rosso culinary club in association with the Italian Embassy and the ICE Agency, presented the new “Vini d’Italia” handbook in Chinese and awarded prizes to the best Italian restaurants in Beijing, which were attributed the prestigious Gambero Rosso recognition of best representatives of Italian cuisine.