OpportunItaly is the Italian export acceleration programme promoted by the Ministry of Foreign Affairs and International Cooperation and coordinated by the Italian Trade Agency (ITA).
As part of the Italian Export Action Plan, OpportunItaly is a strategic tool for growth diplomacy, designed to strengthen the international projection of the national production system in an integrated, targeted and lasting way.
The initiative was devised with a concrete objective in mind: to facilitate the creation of new business opportunities for Italian companies by establishing a direct and qualified channel with selected foreign operators.
The two-year programme involves twenty markets with the highest potential, divided between well-established economies and emerging countries, and covers ten strategic Made in Italy supply chains, ranging from agri-food to fashion and luxury, from mechanics to health and wellness, from aerospace to design and furniture, to boating and sustainable infrastructure.
A central element of the campaign is the digital platform www.opportunitaly.gov.it, which collects and promotes qualified leads and contacts – importers, distributors, buyers, investors – providing business matching tools and editorial content dedicated to Made in Italy.
The platform includes the Buyers Club, a reserved area, accessible with free registration, designed to make collaboration with Italian companies more immediate and effective. The Buyers Club members enjoy exclusive benefits: priority access to B2B meetings with Italian companies; operational support during trade fairs; personalised itineraries to explore Italian production chains, and high value-added ITA services to accompany every stage of the commercial relationship.
Alongside its digital component, OpportunItaly offers a rich programme of national and international events – business forums, incoming visits, trade fairs, thematic days and integrated promotional initiatives – aimed at strengthening the positioning of Made in Italy on global markets and fostering the development of relations based on trust and reciprocity.
OpportunItaly is not just a communication campaign. It is an ecosystem integrating economic diplomacy, digital tools and initiatives in the field, with the aim of providing tangible support for our companies’ exports and strengthening Italy’s role as an innovative, competitive and sustainable trading partner.
Further information on the programme and dedicated services is available at www.opportunitaly.gov.it