Italian economic diplomacy is the activity of the Ministry for Foreign Affairs and International Cooperation aimed to support Italian companies abroad and promote the country’s growth in different fields. Coordinated by the Foreign Ministry’s Directorate General for the Promotion of the Country System – which, in turn, is in constant contact with Institutions, Organizations, Associations, Enterprises, Research Centres and Universities – the over 450 offices spread throughout the world and including Embassies, Consulates, as well as ICE and ENIT units, currently integrated into the diplomatic and consular representations, Italian Cultural Institutes, and Offices of Scientific and Technological Attachés, are engaged on a daily basis to promote Italy in its economic, cultural and scientific components from an integrated perspective.
The strategic objectives that inspire economic diplomacy on a daily basis are:
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- to support companies in their commercial penetration of emerging markets and to strengthen their positioning in traditional ones;
- to support the local authorities’ international activities;
- to attract productive investment, tourist flows and brilliant talents to Italy;
- to promote Italian investment abroad.
Protecting Made in Italy products: a public-private alliance to assist Italian SMEs in promoting and protecting Made in Italy products worldwide
The official presentation and first training session of the “Intellectual Property Education Plan” project, born from an alliance between public and private entities to support SMEs in growing and protecting their products and brands, took place yesterday in Rome at the headquarters of the Italian Trade Agency (ITA). The initiative is the result of a synergistic collaboration […]
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Sustainability means quality: the new perception among Italian consumers
The three key drivers behind increased attention to sustainability are quality, concern, and ethics. This is the central finding of the report “Sustainability is quality”, conducted by Ipsos and the Symbola Foundation, which confirms current trends in the motivations leading individuals to adopt sustainable practices. Quality plays a decisive role for 69.6% of respondents, with […]
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Made in Italy packaging set to conquer the Tanzanian market
The packaging sector in Tanzania is experiencing solid growth. According to a market study on the Tanzanian packaging industry conducted by the Italian Trade Agency’s Office in Nairobi, with a market value of USD 370 million in 2024 and an annual growth rate of 3.9%, the country’s drive towards industrialisation is a key factor supporting […]
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Ethiopia set to launch a new international airport
Ethiopia is poised to further cement its role as a key hub for continental air transport through the ambitious and strategically significant construction of a second international airport in Bishoftu, located approximately 40 kilometres from the capital, Addis Ababa. Valued at an estimated USD 8 billion for its initial phase, the project is a cornerstone […]
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