The Steering Committee for Internationalisation (Cabina di Regia per l’Internazionalizzazione – CdR) is the body which, by law (Decree-Law No. 98 of 6 July 2011, converted with amendments by Law No. 111 of 15 July 2011), has the task of adopting and implementing the strategic guidelines for the promotion of the Italian products defined by the Committee for Made in Italy in the World (CIMIM), a body established by Decree-Law No. 173 of 11 November 2022.
It is co-chaired by the Minister of Foreign Affairs and International Cooperation and the Minister of Enterprises and Made in Italy and includes the Ministry of Tourism (which co-chairs it for matters falling within its competence), the Ministry of Economy and Finance, the Ministry of Agriculture, Food Sovereignty and Forestry, the Conference of Regions, Unioncamere, ABI, Confindustria, the Alliance of Italian Cooperatives, the Italian Confederation of small and medium-sized private companies (Confederazione italiana della piccola e media industria private – CONFAPI), plus a representative from the craft/SME sectors identified – on an annual rotation basis – among the Presidents of Casartigiani, Confederazione Nazionale dell’Artigianato (CNA) and Confartigianato Imprese, as well as a representative from the trade sector identified – again on an annual rotation basis – among the Presidents of Confcommercio and Confesercenti.
The Steering Committee for internationalisation (CdR) epitomises the concrete commitment of the government, territorial institutions, public export support bodies and the business world to better coordinate the country’s internationalisation policies and strategies, by systemising promotion initiatives, analysis tools and market penetration, as well as focusing the use of financial resources on specific and shared goals.
In terms of resources for internationalisation support actions, the CdR annually issues the Guidelines on which – inter alia – the Made in Italy promotional support programme is based, which includes the promotional activities of the ICE Agency.
It is also responsible for coordinating the Missions for Growth in Foreign Markets, which are part of an integrated promotion activity aimed at strengthening the presence of the so-called Sistema Italia abroad, through the joint participation of the main internationalisation players.